Mahindra Thar ROXX A Rugged Evolution of Adventure.
The Mahindra Thar has long been regarded as an icon in the Indian automotive landscape, synonymous with rugged adventure, off-road dominance, and a go-anywhere spirit. Now, Mahindra has pushed the boundaries of its most celebrated SUV even further with the introduction of the Mahindra Thar ROXX This bold new variant adds a fresh chapter to the Thar’s legacy, blending hardcore off-road credentials with modern-day styling, advanced features, and youth-oriented appeal.
The Concept Behind the Thar ROXX
Mahindra designed the Thar ROXX with a simple yet ambitious idea: to create a lifestyle SUV that resonates with younger buyers who demand style, fun, and capability in equal measure. The ROXX isn’t just another edition of the Thar—it is a reinterpretation of adventure, where practicality meets personality. The name “ROXX” itself hints at its energetic positioning, emphasizing excitement, fun, and individuality.
By crafting this special variant, Mahindra aims to capture both the die-hard off-roading enthusiasts and urban buyers who seek a bold statement vehicle.
Exterior Design: Loud, Bold, and Playful
The Mahindra Thar ROXX stands apart from the standard Thar with its distinctive cosmetic updates. Right away, you notice its flashy dual-tone paint schemes, striking decals, and contrasting roof options. The design embraces a more playful identity compared to the classic ruggedness of the standard Thar.
Large alloy wheels with a sporty finish, roof rails, and unique badging give the ROXX a personality of its own. Even the bumpers and cladding have been reworked to emphasize its sporty character while retaining the Thar’s sturdy underpinnings. It looks equally at home in the city nightlife as it does on a rugged trail.
Interior: Built for Comfort and Lifestyle
Step inside the Mahindra Thar ROXX, and you’ll find an interior that continues the lifestyle theme. While it retains the Thar’s functional cabin layout, it is upgraded with youth-focused touches. Custom seat upholstery with ROXX branding, ambient lighting, and a touchscreen infotainment system with connected features add modern flair.
The cabin is also designed to be practical. It offers ample legroom, water-resistant seat materials, and removable roof options for that authentic open-air adventure feel. The combination of rugged practicality and cool lifestyle features makes it stand out from traditional off-roaders.
Powertrain and Performance
Like the standard Thar, the Thar ROXX is offered with proven petrol and diesel engine options. These include:
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2.0-litre mStallion turbo-petrol engine – delivering spirited performance and excellent throttle response.
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2.2-litre mHawk diesel engine – tuned for torque, reliability, and off-road confidence.
Both engines come with manual and automatic transmission options, catering to different types of drivers. The 4×4 system is retained, ensuring the Thar ROXX doesn’t compromise its off-road DNA. With a robust chassis, high ground clearance, and advanced suspension, the ROXX is ready to take on mud, sand, or rocky terrain without breaking a sweat.
Driving Experience: Fun on Any Terrain
The Mahindra Thar ROXX is more than just a cosmetic update; it’s engineered for fun. Whether you’re driving through city streets, heading for a weekend getaway, or tackling a rocky trail, the ROXX adapts seamlessly.
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In the city, it feels commanding, with great road presence and smooth engine performance.
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On the highway, the petrol variant shines with quick acceleration, while the diesel cruises effortlessly.
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Off-road, features like a low-range gearbox, mechanical locking differentials, and robust tyres give the Thar ROXX the confidence to conquer obstacles.
The steering is responsive, and the suspension is tuned to balance comfort with durability. It’s an SUV that can genuinely switch from urban life to wilderness exploration.
Technology and Features
Mahindra has ensured the Thar ROXX isn’t left behind in terms of modern tech. Key features include:
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Large touchscreen infotainment system with Apple CarPlay and Android Auto.
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Premium audio setup for an immersive music experience.
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Cruise control for effortless highway journeys.
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Climate control for comfort in varying conditions.
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Advanced driver information display.
Safety has also been a focus, with dual airbags, ABS with EBD, hill hold and descent control, and a reinforced body shell to protect occupants.
Lifestyle Positioning
The Thar ROXX is less about being a barebones off-roader and more about being a lifestyle statement. It’s aimed at young professionals, adventurers, and urban families who want a car that not only gets them through daily life but also transforms weekends into memorable journeys.
Its bold styling and premium touches make it a head-turner, while its off-road prowess ensures it doesn’t lose touch with the Thar’s original purpose. Essentially, the ROXX represents a bridge between hardcore adventure and youthful lifestyle aspirations.
Competitors and Market Position
In the Indian market, the Mahindra Thar ROXX positions itself in a unique space. Its closest rival is the Maruti Suzuki Jimny, which offers similar lifestyle appeal but in a smaller package. Meanwhile, higher-end buyers might compare it with the Force Gurkha, known for rugged off-road ability.
However, the Thar ROXX distinguishes itself with Mahindra’s strong service network, proven reliability, and the perfect balance between off-road toughness and modern-day comfort.
Conclusion: A New Chapter for the Thar
The Mahindra Thar ROXX is not just an SUV; it’s an emotion, a lifestyle accessory, and a versatile partner for all kinds of journeys. It retains the soul of the original Thar while infusing it with fresh energy that appeals to a new generation of drivers.
Whether you’re navigating bustling city roads, enjoying a highway road trip, or embracing the call of the wild, the Thar ROXX ensures you do it with style and confidence. For Mahindra, it’s more than a variant—it’s a way to expand the Thar family and keep the spirit of adventure alive in a modern world.
Ex-Showroom Price (India) Mahindra Thar ROXX
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Entry-level (MX1 Petrol MT 2WD): Rs 12.99 Lakh
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Entry-level (MX1 Diesel MT 2WD): ₹13.99 lakh.
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Mid-trim petrol automatic and diesel variants: range from approx ₹14.99 lakh up to ₹20.69 lakh ex-showroom depending on variant & transmission.
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Top-end variant (AX7L Diesel AT 4WD): ~ ₹23.39 lakh ex-showroom.
Mahindra Thar ROXX On-Road Price
Depending on the city, local taxes, insurance, RTO etc., the on-road price tends to add ~₹2-4 lakh (or more) above the ex-showroom price. Examples:
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In Meerut: base model Thar Roxx starts at about ₹14.65 lakh on-road, up to ~₹25.82 lakh for top variant.
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In Delhi, the on-road price for base is ~₹15.15 lakh, while the top variant reaches ~₹27.40 lakh.
What Affects Price
Some key factors that make the price vary:
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Trim/Variant: MX1, MX3, AX3L, MX5, AX5L, AX7L etc. Each has different features, interiors, transmission (manual or automatic), and 2WD vs 4WD. Higher trims cost more.
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Engine & Transmission: Petrol vs Diesel; Manual vs Automatic (or torque converter). Automatics cost more. 4WD adds further cost.
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City/State: Registration fees, road tax, insurance, and other charges differ state to state. So on-road can vary noticeably.
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Add-ons & optional features: Factory options, accessories, paint options may increase cost.